— Media and Creative Results

The spend and the asset. Reported as one.

Every result below ties the campaign metric directly to the creative that drove it. Media and asset performance are one report, not two.

Close-up overhead of a laptop screen displaying Google Ads campaign interface, CTR trend graph visible in the upper half, a hand resting near the trackpad with a pencil annotation on a printed report beside the keyboard, clean studio light from the left, no glare
Close-up overhead of a laptop screen displaying Google Ads campaign interface, CTR trend graph visible in the upper half, a hand resting near the trackpad with a pencil annotation on a printed report beside the keyboard, clean studio light from the left, no glare
Close-up of a monitor showing Meta Ads Manager interface, campaign performance columns visible with impression and CTR data, a hand holding a stylus pointing at a specific row, warm north-facing window light from the right, dark desk surface in the lower third, no screen glare
Close-up of a monitor showing Meta Ads Manager interface, campaign performance columns visible with impression and CTR data, a hand holding a stylus pointing at a specific row, warm north-facing window light from the right, dark desk surface in the lower third, no screen glare
/ Campaign Case Studies

What changed after the creative iteration

Google Ads / Search

Mid-market retailer, 90-day paid search build

We rebuilt the landing page and ad copy in parallel. After the second creative iteration, cost-per-click dropped and conversion rate climbed within the same budget envelope.

+3.4× ROAS

Return on ad spend after creative rebuild vs. prior 90-day average.

−38% CPC

Cost-per-click reduction following ad copy and landing page alignment.

+61% CVR

Conversion rate lift measured at the asset level, not the campaign average.

Meta / Paid Social

B2C services brand, Meta full-funnel build

Creatives were built from audience signal data, not adapted from brand guidelines. Feed ads, Stories placements, and retargeting assets were authored in one workflow alongside the media plan.

4.8× ROAS

Blended Meta ROAS across prospecting and retargeting at month three.

+2.1% CTR

Feed ad click-through rate, up from 0.7% on the prior creative set.

+$214K Revenue

Incremental attributed revenue over six months from a $44K media budget.

▸ Across Google and Meta

Numbers that account for the creative, not just the channel

3.1–4.8×

−35% avg.

11 days

2 vendors → 1

ROAS range across active Google and Meta campaigns in the past 12 months.

Average CPC reduction after first creative iteration cycle versus prior creative set.

Median time from brief to live creative asset, built alongside the media plan.

Every client consolidated media buying and creative production into a single contract.

Want to see how the process produces these results?

The workflow page walks through how media planning and creative production run in parallel — and why that sequence changes what the data shows.